There Are Now 200,000 People In Everyme (YC S11) Circles

For those who haven't used Everyme: when you install the app, it asks you to link up your phone contacts (not stored on their server), FB, Twitter, and LinkedIn accounts. I think it then identifies your most important contacts and places them into circles for you.

My point? Of those 200k people in circles, only 24k have explicitly opted in:

Specifically, he says that 24,000 people have created Everyme accounts. Because of the way Everyme is designed, that’s only a small part of its social footprint.

The other ~175k, which includes my mom, dad, girlfriend, and brother, might not know Everyme actually exists.

Everyme has been advertising very heavily (5by5, Daring Fireball) leading up to its launch, so I don't know if this is a win or not. At least they're putting on the full-court PR press--smart, given that they're selling a social network. Best of luck to them.

1) Create social network. Pitch to TC and tech blogs. 2) Spend loads of time hyping it. 3) ??? 4) Wait until Facebook or Google acquires you.

Interesting. Seems like something I've been wanting: a way to chat with just my very best friends and not worry about anyone else reading what we are saying or seeing what we post. It's hard to tell from the article whether this really is that app. I'll have to check it out.

Every number in this article is a pure vanity metric. 200,000 "total audience" doesn't mean anything. Someone call Eric Ries.

This was the key quote from the article for me.

The question is: How many of those 200,000 people are actually engaging with Everyme, rather than just ignoring messages from the app? Cameron says it’s too soon to say, since not everyone is checking their email constantly.