They dropped it right after ChatGPT came out. For a full year, they were luring top talent with promises of exorbitant equity, sold integrations left and right, played a role in writing the EO that makes it difficult for newcomers to compete with OpenAI, etc. Didn't we have a story about $10M comp packages at OpenAI just a week ago?

I can't imagine this was just Altman. I suspect that a large proportion of current OpenAI staff is in it for the money and couldn't care less about the non-profit goals of the pre-ChatGPT era. In fact, many probably oppose the idea because it stands in the way of a big payout down the line.

This coup was probably some sort of the last stand for the old-timers who still believe in the non-profit mission, but I doubt they can prevail in the long haul. Not without gutting the company, at the very least.