I can definitely attest to IndexTank's fantastic customer service making a difference. We used the service for our startup. I remember dealing with Ignacio. Not only did he take the time to help us when we were using the free service, he took the time to look at our site (and give us a much needed ego boost by calling it a good idea). He took the time to understand the idea and figure out just what we needed. That is not going to happen with AWS...