Musk vows 'thermonuclear lawsuit' as advertisers flee X amid antisemitism storm
independent.co.uk
independent.co.uk
There are all sorts of terrible stuff on Meta (esp India, Burma) but people don't get as riled up about Zuck because he comes across as a robotic weird pasty nerd on jetski that does not seem to have any sort of biases as long as you use Meta and seemingly, they try their best i.r.o moderation to keep the nuts in check.
"Of the 5.5 billion ad impressions on X that day, less than 50 total ad impressions were served against all of the organic content featured in the Media Matters article. For one brand showcased in the article, one of its ads ran adjacent to a post 2 times and that ad was seen in that setting by only two users, one of which was the author of the Media Matters article."
How long did it take Media Matters to find the ad that ran only twice in that problematic context? I'm guessing they clicked a few times and in a few minutes had found some, uh, problematic context. The ad that they also saw ran in a problematic context in the eyes of most advertisers.
https://nitter.net/Shayan86/status/1725566201760256164#m BTW.
Suppose you want to know how common ads next to problematic tweets is, or some question like that. You can either start by picking an ad and then survey the tweets it accompanies, or you can look for problematic tweets and then look at what ads run next to it.
Elon is implying that the former is the right way. But I'll bet Media Matters did the latter. IMO if Twitter is at all well-designed, the latter is much, much easier, since finding tweets is a core task for the UI.
But this wouldn't answer the question at all, would it? It's like surveying only murderers to determine how many people commit murder - the only answer you can get is "all of them".
Twitter will try to group users into audiences, probably in ways no human really understands even if some humans know enough to read the log files and databases. Do you read Czech tweets? You probably understand that language, then, so you're added to the appropriate bucket of users. Do you retweet things later that go viral? Do you retweet things that are later deleted by moderators?
Another company that did something very like this for recommendation purposes ended up with considerably more than 1000 audiences, and the nazis were concentrated into fewer than 100 of those, even though separating nazis from the rest wasn't a goal. Not perfectly concentrated.