Musk threatens 'thermonuclear lawsuit' against media watchdog
cnbc.com
cnbc.com
“A spokesperson for X, Joe Benarroch”
I’m inclined to believe this. How the hell else would nazi content show up in someone’s feed without they first engaging with that sort of content?
I once used Twitter to look at profiles of criminal factions in Rio, naturally, my feed instantly began showing branded content alongside crime. Certainly the engineers at Twitter could look into the matter to mitigate the issue, preventing ads to show up when the feed has unlawful posts alongside it. But how would they do that without surveillance upon users? Seems unfair to attack Musk and the company in that context. It’s a problem inherent to the user-side of the equation, trying to control it would only ensue more problems.
I was totally indifferent towards this Media Matters thing, now I think they’re full of shit. Guess that will backfire for them.
“Ads are being shown alongside antisemitic content”
The spokesperson confirmed their statement, didn’t negate it.
And not sure how it could backfire, Presumably a spokesperson admitting that the statement you are suing over is literally true would count against you in any lawsuit.
Just another screaming tantrum from the toddler in charge, nothing else.
Remember that social media platforms are in full control of what they tolerate. It’s their servers. They have all the data.
It doesn’t matter how “scummy” MM is if X has no ability to remove objectionable content or at least mark it for non-ad placement. Their failure to moderate is not the advertisers’ problem. What this shows is that X has insufficient control and can’t implement basic standards.
Then on top of all this you have a shadow CEO who can’t control his impulse to publicly agree with anti-Semitic content.
That, my friend, is what you call an unforced error.
Advertisers are only going to get more demanding with media platforms as AI technology advances. There won’t be an excuse for being unable to detect hate content. They’ll be expected to have content evaluation fully automated.
As to where you draw the line, it’s defined by advertiser preferences. I think YouTube’s ‘advertiser friendly content’ guidelines are a solid model. They have been evolving over time, and they provide substantial detail about the kind of content that is (and that isn’t) considered advertiser friendly.
There are many, most famously, avoid placing "Dial Before You Dig" ads in the obituary pages.
Placating advertisers is hard, but that's a facet of the business that Musk entered into by way of a bad stoner joking|not joking tweet.