Couldn't they apply the watermark post-compression? But yeah, eventually people will figure out how the watermark works and be able to remove it.
I imagine this is also the case for audio watermarks, but I'm not sure what the current state of the art is for watermark removal.
This is primarily because those watermarks damage the image. The information about the content of the image beneath the watermark is missing (replaced with the watermark) and would have to be extrapolated or fabricated to replace it.
If the watermark isn't visible as part of the image then there is no missing piece to have to replace.