In the USA fast food companies are requiring non competes for burger flippers.
But HCE’s who deal with intellectual data (not burgers) all day long? Maybe, maybe not.
The point is it’s a choice to sign these contracts. Not every company makes you sign one. If it’s important to you, ask about it upfront in the interview process so it doesn’t turn into a “life or death” decision after you’ve accepted a verbal offer.