Maybe your goal with the new "Functional" brand, rather than a new "Sentry License", was just to communicate that you'd welcome follow-on by other companies who happen to make all the same license choices you did, and are willing to put that under a neutral brand, rather than your own. But I strongly suspect you'd get more reuse and stronger branding for your approach, in the long term, by remembering how much confusion and controversy conjoined naming like "MIT + Commons Clause" and "Apache2 + Commons Clause" caused.
I know and deeply respect a number of people involved in that presentational choice. I think they made for apparently good reasons, to give everyone who came together around the project a way to adopt without dropping the brands of their current open licenses. I also think it's safe to say it backfired.