CMG, or Cox Media Group, runs a fair amount of radio and TV stations across the country. It doesn't particularly surprise me that they seemingly didn't think through the legal or PR aspects of this. (Knowing the industry, I suspect there is some amount of "the nerds will figure this out for us.")

Initially I thought it was mostly about listening time metrics, as in how long someone is listening to a radio station (which is something they absolutely think about a lot) but the screenshots of the page are... specific.