> Some people want a Pro computer. That category has an image of prestige. They may not need Pro characteristics, they do not want to pay for Pro prices, but they want to be part of that group.
Since when does a market's price preferences ever stopped Apple from charging more money for prestigious products? Does anyone remember those $400 wheels and $1,000 monitor stands?
Yes, Apple is not ashamed to make Pro products expensive. Why do you think now is reluctant to make a more expensive entry-level MacBook Pro? (one with 16BG of RAM)
The amount of RAM could also be a Marketing problem? What do you think?
Exploring the New Apple Pro's Memory Dilemma and Marketing Tactics