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Same reason a top of the line PC tower still has crappy stamped metal frame and crappy injection molded plastic trims.

The main contractor of the elevator unit is a mechanical engineering company, they contract out the control unit to the lowest bidder.

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Nope. This was all in house. But we are talking at home lifts for the rich and lazy (and sometimes elderly). And there was quite a bit of electronics in it with processors at each floor, on the control panel and for the motor controller and so on. So the cost added up. But yeah, I agree, some more flash would have been worth it.

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