I get the feeling that along with youtube anti-adblock efforts that this is google rifling-through-the-couch-cushions phase, and we'll see them actually execute this time because it's worth it.

Makes me wonder if they have plans to deal with FF as well. I wouldn't be surprised to see them stop paying for FF search box defaults or progressively negotiate lower payments each year.

Google is so reliant on ads, they will probably push through with this. More ads in search, YouTube, GMail and the wider Web is the only way for them to grow revenue. More other Google businesses are small fish compared to their ad revenue.

Let’s hope that other browser makers use this opportunity to attack. Chrome’s dominant market share is unhealthy for the Internet anyway.