Edit: it was not an acquisition but a partnership
Edit: it was not an acquisition but a partnership
RCS offers such a rich environment that Apple could finally truly integrate most stuff transparently with iMessage. Send a video to the group chat? Everyone gets it at full quality. Make a poll? Everyone can vote.
Nothing will still have a feature and an edge by offering a "blue bubble" on Android, but this announcement would reduce my excitement a little bit if I were them.
The social stigma stems from iMessage giving Apple users advanced and integrated messaging for free since the very beginning, which “spoiled” people into not wanting to deal with pure SMS chats.
But I do wonder if the timing is completely coincidental.