So yeah I am not taking on any Wordpress projects ever again. I just tell people to use Wix and or Shopify and don't try to run an ecommerce site, it is too difficult for them.
So yeah I am not taking on any Wordpress projects ever again. I just tell people to use Wix and or Shopify and don't try to run an ecommerce site, it is too difficult for them.
These are the nightmare of WordPress sites. Someone builds a house of cards out of a pile of plugins, and then I'm asked "Why might it cost $$$ to upgrade my WordPress plugins?!?". Well sire, because plugins can throw in breaking changes, and an upgrade may take 2 minutes an work perfectly, or it might introduce a corner case that breaks something. And you don't have any automated tests to detect this breakage, so someone has to check by hand. Or forget a corner-case, it may completely break part of your site because a (commercial) plugin developer decided to rewrite and get rid of a feature you depended on [true story].
I try not to touch anything beyond a WordPress landing/marketing site, but every so often one comes bundled with another project or I give in to a sob story...
But at the same time, you then often end up dependency hell, and realise that any changes going forward will break something or another that your site depends on, leading to many, many sleepless nights. God help you if you're one of those folks who installed hundreds of plugins, because an upgrade often meant 'revert everything to default, then hope at least some of your plugins had equivalents for the next version'.
It's why I'd recommend anyone who can do so to only use their own code for a WordPress (or other CMS based) site, and keep the third party stuff to popular plugins you know will get regular updates.
Your marketing team(/person) will have to do many dozen changes a day on your landing pages, and you don't want them having to wait for changes to appear on the website.
A base WP setup that is managed via version-control + WPs normal live CMS is still one of the best CMSs out there IMHO.
I would really like to see examples of this.
It seems that either the marketing team is hugely incompetent and are making rudimentary typo-style edits, or the page is far from landing.
> I would really like to see examples of this.
I almost struggle to come up with a non-example for this for any profitable tech company.
Look at the sitemap of e.g. Solarwinds[0] or Hashicorp[1]. Both have thousands of sub-pages with different marketing copy as content to capture as much organic traffic as possible and to convert paid traffic as good as possible. That marketing copy doesn't write and update itself (or at least it hasn't until recently).
If you look on most job boards you will also find many positions that contain "SEO" in their title. While some of them are more rosy "SEO management" positions, if you squint a little bit, you'll see that in practice those people spend a good chunk of their day in their CMS (likely WP) to create new pages and updating existing pages based on conversion tracking data. That also usually doesn't have a lot to do with "incompetence", as that process is rarely something where you can one-shot the right solution. More realistically you'll just have to try out a lot and see what sticks (both with search engines and people).
[0]: https://web.archive.org/web/sitemap/https://www.solarwinds.c...
[1]: https://web.archive.org/web/sitemap/https://www.hashicorp.co...