The author probably counts these as indirect effects, as it is the collision of the α particles with zinc sulfide, and not a direct effect of radiation like Cherenkov.
edit: the article goes into a little more detail and talks about how its due to the different speeds of light in water and vaccuum, and I don't know enough about semantics or physics to say what this means about my original question :)
Although, one further caveat, changing a materials absorption spectrum will also change it's refractive index as a function of wavelength, which will in turn effect how much Cherenkov light is emitted at each wavelength. So the situation is more complicated still.