If you don't need that, I think trying some MVNOs make sense.
Another item is hotspot - typically MVNOs upsell that into a higher tier plan, although presumably not all of them.
That said, if aren't willing to bounce around, prepay months, etc... and are careful about buying new phones on decent promotions, I think the big three are not nearly as much more expensive as the article suggests.
EDIT: I should say, I do have to make phone calls with my existing number, and can't always use wifi or app calling, so I am more inclined to use roaming. I guess for many esim apps work well.