Disclaimer: Not a neuroscientist, but a biochemist *shrug*
We recognize faces easily due to deep wiring. Some linguistic behavior is deeply rooted as well, e.g., our ability to be immersed in written or visual narratives of experiences that are not our own ("aesthetic illusion") is an evolved extension of "play". Both of these are related to deep brain structures, not just culture. (Though HOW we play is certainly also in the realm of culture.)
Lots of conclusions about brains can be rooted in there being really foundational neural structures that can't simply be rewired by culture. Just because culture exists, it doesn't mean that conclusions rooted in biology are irrational. And assuming the effect was reproduced over many cultures (which perhaps it was not) then it would be fair to assume it was rooted in some deeper system.
tldr- I feel you are falling for hindsight bias. Respectfully, I suggest we're all best-served to navigate this world by cultivating a healthy dose of humility, and I say that more for all the self-assured readers upvoting you for making a dunk.
I'm guessing the truth is somewhere in between :)