People. It's missing people.
Of course, this could all be made up for if they had good email notifications, which they don't. I have a lot of people I follow on G+ to make up for the lack of people I know using it. With that, conversations from my real friends get lost. I'd love to have email notifications based on which circle someone is in, and have email notifications for everything my friends post.
http://www.imdb.com/title/tt0070723/
(not sure if you were being sarcastic)