"it's not immediately clear to me how this line will be defined" I'm myself struggling with this as well, even more as a creator, than a consumer.

I just built an AI-generated fakenews app [1] (for fun) and it opened my eyes: we're playing with fire.

The tech is already there: a bit of roop (deepfake) + SadTalker (lipync) + chatGPT, etc and voila! Anyway can create realistic videos / music on the fly! It's both thrilling and terrifying.

AI's involvement in media production isn't just a technical footnote; it's a fundamental shift in the landscape of information and creativity. Just like we scrutinize the origins of our food, we need to dissect the genesis of our media.

What YT is doing here is a first small step. It's time for all tech giants to confront this reality head-on. We're at a crossroads, and the path we choose will redefine our relationship with technology, creativity, and truth.

[1] https://fakenews.me