Disney Does NFTs with NBA Top Shot Makers Dapper Labs

"Dapper has had a history of homeruns, beginning with one of the earliest (if not the first) NFT launches ever, CryptoKitties...

Then, in time for the 2020-21 bull market, Dapper released NBA Top Shot in a tie-up with the National Basketball Association. Essentially just a platform for people to trade tokenized snapshots of NBA replay footage, Top Shots became one of the breakout apps of the NFT craze. Dapper quickly capitalized on the buzz and launched similar products involving other sports leagues, including the NFL.

Disney Pinnacle seems to follow the same track. Users will be able to trade digital pins, modeled off of the popular physical collectible category, featuring Disney-related IP."