This isn't a new idea; Ferrari has been doing this for a "while".
Tesla is a very different story. While their new models are in higher demand than supply, they are not appreciating assets. And Tesla does not have a "great automotive history" as Ferrari does. It's quite possible that in 20 years, Tesla will be gone or on par with a typical car company in terms of brand value. There may be another hot electric mfg which produces the new models that people want. In fact, that is likely to be the case within 10 years.
I wonder how the Tesla truck windows would do...