Unity announces layoffs despite increased revenue and reduced losses
gamesindustry.biz
gamesindustry.biz
The Unity Corporation is a machine that literally vaporizes money.
They need to find a way to profitability. Reduced losses aren't good enough. Layoffs should not be shocking. This is not an example of a company making tons of $'s and then laying off people.
Anyone who wants to use Unity long term should be supportive of them achieving profitability, because the current position is not sustainable.
Many of these companies should start going bankrupt before too long as their debt hits their maturity dates and their interest expenses balloon.
And to try to survive they will have to aggressively cut R&D and SG&A. And as everyone cuts those budgets it will impact the revenues of who they do business with (and Unity's customers will similarly be doing the same thing, with fewer developers needing licenses and fewer games being sold due to less disposable income in the consumers).
The FAANG layoffs that we had over the past year or so weren't the real tech recession, that's still to come.
No. Unity is not making money, they are losing money. That's the problem.
"Reduced losses" means they are losing less money than they were. That's still losing money.
Unity was losing money before the licensing fiasco. It's still losing money.
The title frames it as if the layoffs were unnecessary. The title is technically true but the way it's worded is manipulative.
Unity isn't one of those (even if the C suite was being paid $0 since some are arguing that the top brass salaries are too high).
It doesn't make sense to hold them up as an example of a company doing bad layoffs, especially since there's many other very obvious things to criticize them for.
https://www.macrotrends.net/stocks/charts/U/unity-software/n...
$570M loss just through Sep 30.
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001810806/19c9981...
There is no reason to incorporate distributions to shareholders on an income statement. The whole point is to figure out how profitable the business is, and how much is left for the shareholders.
That means you've been selling $1.00 for 70 cents.
Not sustainable. If their customers don't like what they're doing, it's not surprising. Because anyone buying $1.00 for 70 cents is going to be angry when it ends.
If their developers don't like what they're doing, it's not surprising. Anyone benefiting from a company paying them more than they can afford is going to be angry when it ends.
This can be true when investment/debt money comes cheap and you're company still looks like a rocket in its launch stages. Investors and lenders are happy to pile money in and expect to cash out while you're in steady orbit, or at least not be the last holder of the hot potato if you don't.
But money is no longer cheap and Unity no longer seems to have startup-like growth ahead of it. New fuel isn't coming and the rocket either needs to level off and coast into a steady orbit or come crashing back to earth. Raising revenue and cutting costs is how executives try to stabilize the darn thing.
From the outside, it's looking doubtful that they'll be able to do that, but they don't have many alternatives.
I agree that leadership should lead by example. However, tens of millions represent a small fraction of the > 100 million hemorrhaging that the company is reporting.
It describes the one individual getting the most, but I don't know how it falls down through the hierarchy.
https://www1.salary.com/Unity-Software-Inc-Executive-Salarie...
The CMO alone makes 32 million? Absolutely wild.
But is the CMO adding that value to the company? Based on their most recent big project being the licensing guffaw that has them hemorrhaging users, I would kind of say... no?
If you suck at coding, you’d likely have a hard time landing a new job. If the Unity’s CMO sucks at doing their job, it’d be a stain in their resume, although it’s likely that they can still have a lucrative job in the future (Unfortunately that’s the reality)
Maybe, but that's a totally different topic.
And I do not understand the rationale when people say salary alone matters and stock compensation does not matter until the gains are realized. It still is an asset even if the values fluctuate. I will be very happy to take the risk of having no salary and millions of stocks as compensation, especially for a well established market leader like Unity.
https://www.macrotrends.net/stocks/charts/U/unity-software/m...
-28% annual return since going public.
https://dqydj.com/stock-return-calculator/
A relatively riskless investment in sp500 would have earned 11%+ per year since 2019.
So it's not a big deal if I embezzle a few million dollars. It's just a very small fraction of the overall loss of the company so there is no need to look at that.
The rest is stock. Unrealized gains that may or may not be realized in the market.
So if they give $100M in stock awards, that’s a negative $100M on the company’s profit & loss statement, even though it’s not actually paid in cash by the company.
For that reason many tech companies also report non-GAAP numbers where the profit looks nicer because they can leave out stock-based compensation (and anything else they feel like they can get away with).
The point is how does an executive team who together makes on the order of $100M/yr justify its own compensation if the company is losing on the order of $100M/yr?
However, if that ratio goes the wrong way, then companies need to make internal adjustments to bring it back in line. That could be new or different pricing strategies, but it also usually involves some efficiency improvements and cost cutting.
This is why you have scenarios like this where the company is yes overall losing money each year (as intended), making more revenue than last year (good), and still cutting jobs (because they are still not at the right ratio of revenue growth to losses).
So the executives could be doing a completely fine job bringing the company back to the right path. With only trivial high level information like we have we can't tell. To really know if they are doing well or not you'd need to dive into the finances.
SVB literally would have been fine, if you remove market psychology from the picture. But, that's a fallacy that everyone from You to highly experienced banking professionals make; ignoring market psychology.
People have this idea of stock having value; but it only has market value. Its a similar fallacy as believing that your investments are protected because you have stop-losses set; stock only has value because people believe it has value, and if corporate leadership takes action that would cause a lot of people to stop believing your stock has value, that stock doesn't have value anymore. Its not a house; its fairy dust.
Unless this is an indictment of all pricing, it seems short sighted as companies have assets and cashflow that exist beyond belief. When you buy stock you are buying a (small) percentage of everything that company owns.
You can argue that SVB is weird because they're a bank and their assets had to be liquidated to service banking customers; but that's basically how all companies work. Assets get liquidated to service debtors, generally at a significant discount on the value they reported the asset to be worth to the government. Usually; "believe has evaporated" happens to companies that, right before the belief evaporated, had to take on significant debt to survive another quarter, so that liabilities number is high. Lawyers and gutters get paid. Maybe insiders get priority liquidation.
You can reasonably philosophically view corporate shares are partial ownership in the assets of a company. Realistically; if there's been one instance in history of a share converting into liquid capital after a "belief has evaporated" event, that resulted in more than, like, I can buy a coffee with this money, I'd love to hear about it.
> Yes, but the top brass are racking in tens of millions
This characterization is obviously not accurate.
How much unrealized gains do you think Unity executives have from their stock compensation if their market cap graph looks like this:
https://www.macrotrends.net/stocks/charts/U/unity-software/m...
Depending on how things are structured you pay taxes at different times but the value at grant is taxable as ordinary income. The only taxability difference is what to do with growth between grant and vest (and depends on when you pay the grant value's taxes).
This is a common misunderstanding and sometimes causes people working at big companies to hold onto their RSUs needlessly even though they've already been taxed as ordinary income. In the RSU case you can't elect for different treatment on grant-vest gains, and it's very unclear if you would even want to.
1 - Unity has an unprofitable Business model
2 - Unity chose their business model
3 - Changing the business model will, as we have now seen, require time.
This is the startup trouble I see in that all the promises of the previous decade are void in the fave of financial hardship.
Of course it's rare, upper management will never decide to make less money personally in the short term. The only time I've heard of this happening is in some Japanese companies.
1. It retroactively applied to existing licenses. So was a bait and switch to many
2. Installs are a terrible metric for revenue. A lot of Unity based games are F2P, where installs would then turn into negative revenue.
3. They didn’t outline any of the edge cases of users getting refunds. That would allow a user to be a negative revenue suddenly.
Their change as it was first announced was really out of touch with their own community of developers, and failed to even encompass the most basic of real world details that a developer may face.
At the end of the day, the model itself isn’t really bad, but all the implementation details, or lack of, were.
Internal Unity staff had raised all these issues with leadership and been ignored.
Significant parts of many businesses have no way to make a contract agreement beyond the terms and services agreement they agree to
And even with a contract, you may not think of every loophole. That doesn’t mean that you can’t then argue that the loophole is a violation of the previous agreements spirit.
The idea that “well you didn’t think of all of these things ahead of time so it’s okay that you get tossed around” is just so incredibly broken and flawed. No legal system is that binary, and very few businesses are either.
> 7. The Agreement Between You and Epic
> a. Amendments
> If we make changes to this Agreement, you are not required to accept the amended Agreement, and this Agreement will continue to govern your use of any Licensed Technology you already have access to.
ie unlike Unity, once you agree to this, you may continue using the engine you licensed permanently under the current fee structure. Companies should prioritize stability like this.
Part of choosing your engine is selecting the appropriate licensing costs for your games business model. After spending 2+ years working on your product, the business model completely changes, without the ability to opt out. It also affected already released games, and wasn't even a rev share, it would cost money just for downloads.
This also occured 4 years after Unity publically stated that developers should be able to stay on the version of terms of service they already agreed to.
If a company wants to have that business model, go for it - but don't bait and switch, don't go against your word, or else you've torched all trust between you and your customers
So you're a small time indie who agreed to the terms to "pay your fair share", Unity says you owe them $100k, and you know that doesn't make sense, but can you prove that in court? Can you pay for that court case in the first place?
Virtualbox all over again?
1. The fees were to be retroactively applied even to games that were already released and may have ended development. That alone would have been a dealbreaker for trust, but...
2. Unity was incorporating a price-per-sale fee model when its original sales pitch was all about how it was never going to go to such a model.
3. The changes were interpreted in the greediest way possible. It's not price-per-sale, it's price-per-install (so if I buy it once and install it on all three of my computers, it's 3 times the price to the developer), etc. And when the inevitable backlash of "are you really this colossally stupid?" came back, the company doubled and tripled down on it.
After the immense backlash, Unity did eventually backtrack to a more reasonable and typical price-per-sale model, but not without colossal and perhaps fatal damage to their reputation.
And even more than that: that their management structure saw this as anything besides shooting developer trust in it's head and watching it hit the ground paints a picture of leadership that is astonishingly out of touch with their customers, to a degree rarely seen even lately. How do you know so little about the people you're selling to where this looks like anything but the worst idea in their company's history?
The company NEEDS to reduce its headcount and its monte carlo solver approach to growth and profitability. They have not made meaningful progress on the Unity Editor in several years. Most pros use the old systems and those that bet their company on the new engine systems pay a heavy price. The amount and variety of debt that has piled up is staggering. They have to start servicing it.
So, the company will look like it is bleeding but I honestly think it's about time. It needs an intervention to find a way forward.
On this news I bought Unity (U) stock for the first time today. It was a token amount because I want to get insider comms, but I have never considered buying it at all before.
I would even add that companies willing to take distant remote has drastically reduced.
You are seriously ill-informed. Very few people working in medicine make as much, let alone more, than software developers. Many software developers even make more than primary care physicians!
And national defense? You have to be kidding me! Software developers live like kings compared to those defending the country. First responders in general are in the same boat. Most of them would love to make the money an entry-level software developer makes!
As far as being ordered back to the office, it's been nearly four years since everybody was sent home. Many employees have been hired since that time. "Return to the office" is a change in the employment contract. Many states, though not all, prohibit termination due to a post facto change in the employment contract.
But don't expect the people I mentioned above to cry about our having to return to the office. What we should be doing is pointing out to them that our WFH is making their commute easier, lowers their car insurance premiums, improves their air quality - in other words, how it benefits them.
Remote work allowed some to buy property but are struggling after being ordered to return to work. Those with kids basically leave children in nursers to be raised by the state.
How lucky do you think they are? And how lucky are you knowing you have nothing to your name but a jira case and a manager to remind you of your place?
My friend almost got Hepatitis C, because he was trying to save someone's life. My other friend got Covid during the pandemic, because he was trying to save lives in an emergency department.
My career isn't over, because I broke my hand too many times and I can't lift a 14 inch skillet. I have heat, because I make more than $12.00 an hour. I have health insurance (I'm American).
Yeah, I count myself really lucky.
On an unrelated note, I've had a former coworker who lived in the UK and was contracting to mostly US companies for this exact reason.
It is called the vitality curve.
They believe that in a given workforce, 10% are non-producers and have to be put in a PIP or laid off.
https://en.m.wikipedia.org/wiki/Vitality_curve
These layoffs usually happen at the same time during the year.
I'd start with that "very intelligent" one.
I think stack ranking is bad, but accelerating un-regrettable attrition is a no brainer if you want high performing teams.
They do give away VS Code and VS Community is free so I guess tgat must cut into profits...
Not hard to draw the line from there to 'keeping people on IIS and MSSQL'
You won't find startup-y inflated delusions and useless-crap features there.
(disclaimer: I use their paid tools but I'm not associated the JetBrains in any way)
Cadence, Synopsys, MATLAB, Mathematica, JetBrains, Windriver, and many others make a ton of money selling specialized dev tools. The key in that market seems to be specialization, though, so most devs don't see their work.
I think that's not the case for Microsoft -- GitHub, Azure, OpenAI, Visual Studio etc. The make lots of money selling Dev Tools.
Maybe they're heading to a chop-shop soon.
It's open source and constantly improving. It's missing some features from Unity, but it's still highly capable.
[1] https://www.theverge.com/2023/10/9/23910441/unity-ceo-presid...
https://www1.salary.com/John-Riccitiello-Salary-Bonus-Stock-...
Haven't these geniuses ordered their workers back into offices?
Why despite? Layoffs are here for more profit!