I honestly feel Apple has reached some kind of plateau in terms of functionalities, features and gimmicks. Most of the things brought to iOS or MacOS are some software gimmicks.

I think the emphasis should be brought on reliability, MacOS and iOS need to bring back this "rock-solid-feeling gap" compared to Windows 11.

I remember that there was a huge gap in usability and reliability-feeling between Windows XP/Vista/7 and Mac OS at the time. With the recent releases of Windows 10 and 11, the gap got narrower.

Windows remain a shit platform to dev. though.