How to Build and Launch a Social News Site in 21 Days
webjackalope.com
webjackalope.com
You're right though -- getting people to USE it is the challenge.
The headlines/article blurbs are HUGE! I only see one story above the fold, and I'm presented with too much information for each link. Categories and tags are a bit repetitive. Also, does anyone pay attention to when something was posted or made popular down to the minutes? Hours would be plenty, if anything at all.
By removing the short blurbs lead-ins, you encourage submitters to write clear titles, and remove the redundancy of having both titles and one sentence repeating the title (e.g. 100 Money Saving Tips for the Holiday Gifting Bonanza: Here are a hundred tips to help you save some cash for that holiday gifting bonanza.)