The author raises some interesting points.
But these arguments seem a little tired now. Does a customer actually care what technology you use - absolutely not. If react is easier for you, go for it. If that’s HTMX - fine.
What matters is speed of delivery of new features. And react has huge amounts of support (and a large developer base) that makes development quick and cheap.
I’ve never understood these html purist arguments. As if React/Vue/Angular are desecrating this pure text language.
There are other issues of far greater importance - accessibility, multi-language, browser consistency, sane defaults and easy tooling.