The competition can't even install them right... https://twitter.com/itskyleconner/status/1723070535540564076
https://www.outofsightdesigns.com/norman-doors/
Doors should instantly communicate 1) what side the door operates on, and 2) how the door operates. Similarly, an EV charger should instantly communicate
1) where and how to park (back in, pull through)
2) how to properly connect the cable
3) (optional) any additional steps to start charging such as payment etc.
In this Norman Charger, it's not clear where where to park. The charger is actually positioned so it's entirely in front of the adjacent parking slot. Additionally the routing of the charge cable is wonky, forcing you to awkwardly "shortcut" the cable behind a pole (especially hard for limited mobility users).
As part of the overall design of an EV charger, you ideally should accommodate charge ports in different locations. (1) and (2) should be clearly communicated wherever your car's charge port is located.
Charge ports have mostly settled in one "corner" of the car, with a few front/back. If your cable reaches left/right/center, it can accommodate all common charge ports.
It's designed for Rivian cars and you wouldn't want the cable to be on the ground for no reason.