I read it in a “first to market” unfair advantage type of way, not ethically unfair. Of course, there are larger societal questions around access to early learning opportunities but I didn’t read into it that way.

I guess "Unfair Advantge" isn't the most accurate term, I'm using the meme terminology where each person or company is supposed to identify and enhance their own unique strengths as a natural way to perform on an unlevel playing field, one tilted in their own favor.

In case a competitive environment arises, it could even be a matter of survival over alternative operators who do not possess those particular advantages. They are the ones who might grumble about it being "unfair".