1. Amazon refuses to hold themselves accountable for the products they sell—they advertise one thing but sell you another, clearly indicating they have no idea what they're actually selling.
2. Apple relies on legal protections to artificially inflate the pricing of their products. AirPods aren't much better than bluetooth headphones sold for a tenth the price, and they are straight-up inferior to the products of competitors with a third their price. If the superiority of their own products were so obvious the branding wouldn't be an issue at all. And don't even get me started on how they force consumers to buy their hardware to get access to their software, which should be forced to be sold on the open market along side their competitors.
Now of course we need to fix the first issue to fix the second one, but the second issue has far more destructive consequences.