maybe to you, but there's literally millions of people who think the other way around. Facebook is much more widely known around the world (especially to uneducated people) than the NYT is.
facebook wishes it did that. if the ny times disappeared, there would be a hole that could not be filled by the other news networks. the quality of news, as a whole around the globe, would suffer. There is no comparison.
we should remind ourselves to zoom out from the california coastline every once in a while.
[1]http://www.quantcast.com/facebook.com [2]http://www.quantcast.com/nytimes.com
My argument isn't that people would even be aware of the changes to society. I think if the NYT disappeared, many many areas of American life would be altered in important ways, as I attempt to flesh out in other comments.