Everyme (YC S11) Launches Mobile App That Aims To Get Social Circles Right
techcrunch.com
techcrunch.com
Everyme makes perfect sense - I regularly encounter "status updates" (be they links, updates, or photos) that I want to share to a subset of my friends or family. Everyone does.
The Techcrunch article totally under sells the huge thing that Everyme does that no one else does:
> Everyme uses your phone’s address book for sharing, and if people don’t have Everyme accounts, they can still see and post content through email and text messages
How cool is this? Suddenly, I can create a family circle - and even my family - who are barely on Facebook - can enjoy and engage with relevant content. I think this is huge, and it is also going to drive huge adoption for Everyme. My Grandmother isn't on Facebook, hell, she isn't on Email, but she is on SMS. Everyme just works.
For the first time ever in a social network, when you post a relevant status update, everyone that you want to see it, will see it.
I am hoping they add a Maps / Location feature, and then they've also solved the Beluga gap in this market. I really think these guys are on to something.
This is actually a really cool way of solving your initial social network chicken and egg problem as well. When someone is regularly getting content from your app by text or email, they are eventually going to think of signing up for the service to make managing all that content easier.
It sounded like a great idea to me to centralize all these contacts in one single place and to be able to sync them with your iPhone's address book.
But it seems that they moved away from this idea to become a Path / Google+ hybrid.
Our value proposition is quite close to Everyme's original one.
Let me know what you think!
This is a brilliant way to overcome the chicken-and-egg problem, which is probably the biggest problem a new social network is facing.
I don't want to share my kids' pictures with everyone on Facebook. And no, my mom is not going to join Google+ (nor should she), so having her receive the posts by emails for now is just brilliant.
I think the Everyme guys may be on to something.
Want to share pics with just your family? Don't want to turn down a friend request from a coworker, but don't want them to see anything (Restricted list)? Facebook has these features. These social networks are going nowhere.
Facebook also requires that everyone you share with has a Facebook account. When I have a party, I have to go and email everyone by hand who isn't on Facebook. You can put their emails into Facebook, but I assume that will make the recipient sign up, so I don't do it.
Both these improvements in Everyme make a lot of sense to me. If only it a) had DuckDuckGo like privacy, b) was truly distributed, c) wasn't for one proprietary OS only.
Ah well.
These guys have it right. It's about time a social network started focusing on the quality of communication rather than the quantity of connections.
Besides, am I really supposed to ignore friend requests from co-workers? It's a socially dangerous thing to do!
Somewhere along the way to to a professional career however, I cleaned up my profile, switched most of my updates to public, and shifted towards news sharing and commentary. Twitter and Google+ serve the same purpose for me, and Path feels restrictive since I don't really want to mix family, high school friends, college friends, work friends. This looks like it definitely has the potential to fill that void for private group communication.
Edit: Not entirely true, requires a post first, see ensuing thread...
I mistyped a phone number and I cant remove it.
There are people in my family circle which have the same last name but are not in my family and I cant edit the circle.
I cant delete a circle....
ARGH I think I just sent "Sam loves this" to a bunch of people! WTF.
I am deleting this until this crap is fixed.
People seem to be using it. I'm seeing more and more posts from my friends shared with "custom" lists. I myself use that feature (esp. the built-in "Close Friends" list) often.
That doesn't mean this is a bad idea from the investment point of view.
When I look at my phone, my apps are my 'circles'.
For close friends and family, I have text/email/Path. For my significant other, I have Pair. For college/social friends, I have Foursquare/Instagram. For mass distribution, I have Facebook/Twitter. Etc.
With more and more apps offering Twitter/Facebook login, I can quickly pick and choose who I want to share an app with and form a 'circle' around that app.
RFC 3 is older (by a few months) than me - April 1969.
Bob Kahn and Vint Cerf are about 70. (That's old enough to be a great grand-parent.) Jon Postel was born in 1943. There are many old women who are Internet pioneers because they were librarians, and the Internet was something that got rolled out to university libraries early on.
I could see them picking up on something like this if they could overcome the trust barrier. Most 50+s I know don't trust Facebook and don't have an account there (I don't trust them either, but I'm in the minority in my age group).
I'm still waiting for a mature product that I can be confident about sharing with them - G+ is there, but not really anything else. I don't want to get +20 people onto a site only to have it go "sorry, we're shutting down", or "yay, we've been acquired, sorry early adopters" in a year.
I've been burnt before, and I hate it when it happens.
Otherwise, how is the service going to survive? They have to monetize somehow down the road to pay the bills.
See if you agree with what the creator of Pinboard says: http://blog.pinboard.in/2011/12/don_t_be_a_free_user/
I personally run a site called Handpick that helps people curate links and inform in a considerate manner:
I have paying subscribers who help me keep the lights on and do not have pressure to monetize my users' data in any way.
The question is: do you care enough how your data is handled to pay for the service?
Not really.
I am completely underwhelmed by this. Not impressed. At all.
I fail to see what this adds to the social network landscape that's unique or can't be easily replicated by FB, G+, etc. Just seems bland. Like white bread.