Hmm, I'm not even sure that the "lost in the desert" part is inappropriate as the metaphor. What was it that I read about an AirBnB for dogs the other day?
I don't care if you're selling whale shit online, if a whole lot of customers line up the second you mention your idea, you're in business whether third parties like it or not.
http://www.chicagoreader.com/Bleader/archives/2012/04/09/bre...
Whale guano. Seriously.
It'd be awesome to be able to leave my pet with other fellow pet owners. I'd be willing to take pets in my house as well to keep my cat company.