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You're missing one point - if tablets become commoditized, Apple still wins because they're establishing ownership of the ecosystem today.

You're spot on identifying Amazon as Apple's only real competitor.

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You're spot on identifying Amazon as Apple's only real competitor.

Amazon was, however nowadays Google sells music, rents and sells movies, sells books, and of course sells apps. The reason they rebranded the Android market to Google Play is because of this ecosystem.

Fair enough; I'd say outside of apps Google has a credibility curve to climb however. The market doesn't perceive google as a content provider the same way it does apple or amazon, and both apple and amazon worked for many years to achieve the perception that they have today.

So - my counter point would be that Google will be a competitor in time.

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