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Comment by Regnore | Hacker News Reader

Does Amazon do literally anything to pro-actively prevent the selling of counterfeit goods?

> Prior to the deal, Apple sent “hundreds of thousands of take-down notices” to Amazon to reduce counterfeits, and the company conducted test purchases on Amazon that “consistently returned high counterfeit rates

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It has become increasingly difficult to operate as a 3rd party seller on their platform. A lot of categories and items are "gated" requiring a lot of additional approval or limited access that's difficult to come by.

For example, there are books I purchased off of Amazon, directly from Amazon as new books, that I am not allowed to sell as used on their site. This wasn't always the case.

Have you ever gotten counterfeit Amazon Basics products? I thought not. Amazon could shut this down of they actually cared.

I'd argue commingling inventory "Fulfilled by Amazon" is tacitly endorsing counterfeiting.

They have anti-counterfeit teams, brand protection programs, etc. They say their brand protection is about 99% effective at blocking counterfeits. But, they have something like 350+ million listings, so there's still tons of stuff that makes it through the cracks.

Fraudulent listings aren't specifically an Amazon problem, there's junk like the above example on basically every marketplace site. Search "2tb flash drive" on any of them. It's a fundamental problem with non-curated marketplaces.

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