It might spur some sales of entry-level iPads as a result of people finding that these Amazon tablets don’t run much useful software. It’s more likely that competing Android tablets at Fire pricepoints will take that marketshare though.

Maybe Apple should launch a line of even cheaper iPads that are meant to better compete with Fire-like devices. Even if the SoCs used in this line are a generation older than what’s in the current $329 iPad I’m sure they’d perform better than whatever Amazon is putting in Fires.