They make money selling all sorts of stuff. Wireless was never neutral, but tech and the marginal competitive pressures kept it ok.

My Spectrum connection is 40% more expensive and 0% faster than it was in 2013. My Wireless spend is 20% lower and 2-5x faster.

Between the industry astroturfing and the splinterd advocacy, "net neutrality" is almost as meaningless as "fake news".