Look up their Mac sales figure - it's down. And I do believe it is because consumers aren't stupid and recognize that the new Macs have planned obsolescence built-in with their soldered RAM and SSDs.
The Gaslighting is also high with Apple claiming that their "8GB equals 16GB" because they are Apple:
> Comparing our memory to other system's memory actually isn't equivalent, because of the fact that we have such an efficient use of memory, and we use memory compression, and we have a unified memory architecture. Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently. - https://www.macrumors.com/2023/11/08/8gb-ram-m3-macbook-pro-...