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It's a pretty darn famous website/company.

Yes, but 23 is ~0.3% of their labor force, which is negligible. Their weekly natural employee churn is likely more than 23.

Then doesn't it make you wonder why even bother laying them off, if it's apparently so neglible?

They might not have.

“noting the layoffs were not necessarily cuts in total head count.”

The devil is in the details and I know I’m way too lazy to go through all that paperwork and find out. Looks like everyone else is too. :)

The positions presumably got closed/not refilled. Zillow itself claims it’s part of normal audit process. Happens all the time and doesn’t make news.

Clearly they're taking the piss out of the analysts and must be in good financial shape.

Like how Bill Gates amd Steve Balmer used to tell Wall St how bad things are.

23 people prob quit on a weekly basis.