Row in America over gay characters in EA video games

This is an astroturf campaign by EA.

Discussion of its debunking here: http://www.reddit.com/r/gaming/comments/s2anx/make_sure_ever...

Absolutely false. Specifically it's about a homosexual relationship in Mass Effect 3, which is an obvious lie considering the first two games also had homosexual relationships.

They're just trying to counteract being named the worst company in America by The Consumerist: http://consumerist.com/2012/04/congratulations-ea-you-are-th...

  [The Florida Family Association] says there are no gay characters in the
  Star Wars films and describes the inclusion of LGBT
  (lesbian, gay, bisexual and transgender) elements as
  "propaganda".

How can anyone possibly make the argument that allowing free choice of romantic partner in an RPG is "propaganda"? It seems very strange to me.