But personally, I'd say Bande dessinée, the European cousin of comic books, is where you will find the most untapped underrated wonders.
Anything Moebius or Jodoroski, like "L'Incal" or "La caste des Meta-barons" is truly special. The aesthetics have a lot of personality, the writing is messed up, and the world building is all kind of twisted and provoking.
The main problem is that they sometimes take you for a whole run then end up nowhere. But the ride is awesome, and some of it has left scars inside me, I'm not kidding. And it has been translated to English.
Even without aiming for extremes, you'll find all kind of fun stuff.
Like "Aldébaran" that really sells this sense of discovery of new exotic places with a rag tag expedition, like African jungles in the past, but on new planets. It's a big saga too.
"Sillage" that packs your read with a futuristic black window amidst a galactic political turmoil.
Bilal's immortal trilogy giving the Egyptian alien concept some wind.
Or "Le gipsy" for a no brain adventure with a truck driver coasting on a road that wraps around the entire world.
It's crazy to me that given the lack of creativity of Hollywood they scrap everything they can from books and even mangas or video games, but they rarely attack this treasure.
Plus those SF master pieces have equally good fantasy sisters.
We have been spoiled by decades of mind blowing SF.
We know all the twists, all the tropes. And the style hasn't aged well.
Foundational stuff deserve respect because we built on them, but sometimes you can feel the age.
[0] 10 kinds of seaweed? I think?
[1] I spent my life betting against you and losing! / I challenge you to a duel! — followed by both parties getting distracted before the duel and be found chasing butterflies. Was this a secret code for them pretending to hate each other so they could have a gay affair back when such things were forbidden? Because that would make a lot more sense than the actual words in the audiobook.
In something like L'Incal on the contrary, the world around the story is very rich. In the way the Neuromancer world is rich. There is not JUST the story going on. It goes on in front and in the middle of a richness of OTHER ideas. Which is to me more thought-provoking because less artificial.
[1] https://english.lem.pl/ (site's English version seems unfinished)
[2] https://en.wikipedia.org/wiki/Stanis%C5%82aw_Lem (Polish variant has much more information)
An investment of only 10 minutes in reading the following short story will grant you knowledge of whether you will enjoy Lem:
https://english.lem.pl/works/novels/the-cyberiad/146-how-the...
And this particular story is remarkable in how it managed to survive translation.
One of the most ageless stories I've ever read. I revisit the radio series every year and it holds up to a remarkable degree.
The first Ken Macleod book I bought circa 1998 was The Cassini Division, solely because it had a shiny embossed cover of a robot shooting lasers, which of course had no relation to the book's contents.
You may be mixing him up with Liu Cixin whose work he has translated.
- Iain M Banks (his non-scifi stuff, as Iain Banks, was also good)
- Alastair Reynolds
- Ken MacLeod
- Peter Hamilton (mixed feelings about this recommendation; there are aspects of his work I find extremely irritating, but he is _very_ good at _properly_ alien aliens)
- Charlie Stross (the author of the article)
There are plenty of good American sci-fi writers as well, of course. I think it would be fair to say that British sci-fi writers tend to be more cynical/less utopian than Americans, though this isn't as pronounced as it used to be (American sci-fi is no longer as "wow! spaceships!" as it used to be).
Tamsyn Muir[2] is from New Zealand. Her Locked Tomb series is sci-fi/fantasy/horror but ... funny? The books get more out there as the series progresses.
I know Muir was nominated for / won a few Hugos so yeah I bet your idea of checking those awards is a good one.
[1] https://www.librarything.com/search.php?search=wormwood+tril...
His works --freely available[0]-- are amazing. This is coming from someone who's read most of the other fine recommendations in this tree.
If you want a suggestion then get started with There Is No Antimemetics Division.
Interestingly, I've read a couple dozen of her works but haven't heard of that story.
I think you're missing the point. The article is about reading any sci-fi the wrong way ("Because we invented the Torment Nexus as a cautionary tale and they took it at face value and decided to implement it for real."). He tilts a lot at American sci-fi of a certain era, because that's what influenced the current crop of tech billionaires who are making that mistake to great effect.
I've read a couple of Stanisław Lem and Ian Banks novels (mentioned as "good 'worldly' Sci-Fi" in sibling comments), and I can recall a couple ideas just of the top of my head that I wouldn't want some idiot techie taking "at face value and decided to implement it."
The key is read whatever, but keep in mind sci-fi is fantasy written only for entertainment value. Don't take it too seriously, don't make your dreams out of it, and read other stuff.