That's an odd way of spelling "maintaining a stable market share in the face of Chinese competition".
Going forward, IoT security is going to be an increasingly important factor for new designs. The EU is quite serious about combating security problems with IoT devices. And security is something that the new products coming out of Nordic is very serious about.
I don't think many big, serious device manufacturers are willing to risk being the target of the first catastrophic IoT attack just to save some pennies on a dirt cheap Chinese design, with some poorly verified RISC-V core thrown in with a power hungry Bluetooth radio.
ARM TrustZone is not something the RISC-V ecosystem has a clear standardized answer to yet. So I think that's a reason why ARM will keep its role as the main application processor in high-end BT/Thread chips for the next several years.