Don't do things with the expectation that it will be reciprocated. If you wouldn't do it for your own sake, consider not doing it at all.

Been battling a vicious cycle of boom and bust in all kinds of relationships (work, friends, love) where I go out of my way to get approval from the other party only for it not to be reciprocated and leading to burnout and eventual implosion of relationship. It stems from deeply rooted self worth issues and unhealthy strategies to overcome them.