For $899 (on sale sometimes), the 8GB M2 Air is absolutely a steal. The screen quality, thinness, battery life, build quality, SoC, quietness, coolness, metal enclosure, touchpad, and speakers are simply unmatched by anything in the PC world at that price - sometimes any price. Those things cost Apple money. Other PC makers cheap out on them. In order for Apple to earn higher margins, they make the RAM and storage upgrades very expensive. So the base versions actually offer great values. It's the upgraded RAM/storage that decreases the value but still good value overall considering what you're getting.
I understand why 8GB is still the base. Everything except the RAM is outstanding and unmatched. Apple makes the money on RAM and storage upgrades.
Perhaps Apple will start at 12GB for M4 generation. Perhaps the arrival of local LLMs will skyrocket RAM upgrade demand such that Apple can start the base at 16GB and still have plenty of people who want to upgrade to 32GB. The problem for Apple will always be if they can increase the base without hurting upgrade profit.
On a slightly related note: $/GB for RAM hit a wall starting in 2011. https://assets.ourworldindata.org/grapher/exports/historical...