The idea that people use "the cloud" because they're lemmings is absurd, childish ranting. I'm supposed to what, go rack servers the next time I ship a webapp to qualify for this person's standard of free-thought?
You can consider supporting smaller companies that provide VPS or bare-metal servers. Whenever I explored cloud services for hosting an app for a client, I felt like the costs were excessive, the choices are bit harder if you want to support multiple locations but doable.
It would be more credible if he acknowledged and debunked some common reasons people use to justify using CSPs, but this article reads as if he's never heard or thought of anything more substantial than "everyone else is doing it."
He also seems to believe it's a trend that started in 2022 related to COVID lockdowns, but EC2/AWS had been selling like hotcakes for a decade and a half before that.
I wouldn't have been able to build the startup I did starting in 2010 without AWS. Prior to that I had experience in data-centers, and hats off to the people who commoditized them.
I don't think the author means nobody should any of those technologies. The point is many startups/companies are doing things "just because everyone else is doing it" when they could actually be better off not doing it.
Sure, but using ideas for the examples that are in fact bad ideas would strengthen his argument.