>Curious/Want to share? Type in Facebook.com
>Bored? Open up the Twitter app
>Don't feel like working? news.ycombinator.com
>Need to check on a quick fact? Type it into Chrome/Google Search bar
The best companies leverage this to their advantage. They tie human emotions/behavior into their own products. Once you've reach that kind of penetration, it's takes a lot of effort for a competitor to build that kind of "integration".
When I started seeing how many times I visited HN/Facebook/Twitter I made a concerted effort to at least cut it in half. Did I miss out on a lot? Not really. Did I get a lot more work done? Yeah.
I told myself I would cut down many times before, but it never really worked since I didn't fully commit to it. If you 're in that position (or just want some motivation), I'd more than happy to help you stay on track (It's something that I'm really interested in). Just shoot me an email (hnusername - gmail.com).