Further, a car is simple to use out of the box, but customization beyond do-dads and bling? Nope, not really easier than it ever was. Different tools? sure. Different base skills? not really. Anyone can do it? Not so much.
And before I go into tech equivalencies here, if you think cars are pretty much the same and can be abstracted to "the car" for the purposes of this discussion, go buy a van or pick up truck. Watch your social graph get all buzzy and see the request pour in for help, turns out your form of tradeoff in "car" are very very useful to people, and suddenly a car isn't just a car.
Further, I would argue that we have done wonders for the tech equivalent of "car". We have amazing computation devices in our pocket that just do what people never knew they wanted to do in the form of "phone". We have awesome abilities to have web presence unthinkable (outside of internet famous blog machines) 10 years ago, in the form "social graph". These are great and just work for most people, until they need something different...
In the infrastructure department: the ability to do semi-custom stuff has grown in ways unimaginable in the car world. Need a website to do your magic? Here are a bunch of platforms like app engine or heroku, all you need to do is get your custom stuff in place, don't worry about the machinery to feed it. Up and down the customization level there are more entry points as well. Going back to the car world, how easy is it really to get a ricer put together? How easy is it to put in crazy hydrolics or a good thumping stereo system? Need to rip off the doors, reshape the body and put in a different engine? Good luck getting a doctor to just do that without serious learning curve.
Basically, my point here is that hard stuff is hard. If it isn't your specific field, it is easy to just blow off the stuff that caters to the masses as "they made it easy", and at the same time, it is easy to blow off the stuff in your field which caters to the masses as "not done well".
Final thought: a lot of people look at cars and computers the same way, as soon as the littlest thing goes wrong, they freak. or they take it to the mechanic who asks "why haven't you changed the oil in 7 years? (c.f. our IT guys who ask why they don't have anti-virus installed).