So in other words, Black 4.0 'just a paint' is imperceptible from Vantablack using human vision, and the Anish Kapoor thing was just a publicity stunt?
On the other hand, Vantablack is highly toxic (similar to asbestos), while Black 4.0 should be quite a lot safer.
Vanta Black has low total hemispherical reflectance below 1% from all angles, others don't.
It's a reaction to Anish Kapoor's exclusive licensing of Vantablack, regarded as abusive in the art world.