The vast knowledge trove of Google can't be understated, even if sometimes the model isn't as competent at certain tasks as OpenAI's GPT models.
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There have been articles about how "data is the new oil" for a couple of decades now, with the first reference I could find being from British mathematician Clive Humby in 2006 [0]. The fact that it rings even more true in the age of LLMs is simply just another transformation of the fundamental data underneath.
I am specifically referring to the phrase I quoted, not some more abstract sentiment.