The argument is that Apple not allowing businesses to use a protocol on par with iMessage is the issue here.
Sounds like spam to me
The goal isn't a more locked-down phone, it's transparent communications infrastructure that inherently resists attackers. Anything else is an imperfect solution that relies on trust more than mechanical security. If Apple wants to lead the way on that, they should do the world a favor and propose their own open SMS encryption standard. As it stands, their 'ours is better but we wont show you' approach is about as obvious as security theater gets.
Apple has an iMessage for Business service. You can use it to chat directly to representatives of enrolled businesses. Right from iMessage.
Google wants to use that and the DMA to create precedents that they can use against Apple in their quest to get access to iMessage.
It’s fairly transparent, IMHO.