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> 10) You will profit more from good soft skills than from good technical skills

Related to this, your customer is not the company's customer, it's your management chain. It took me an embarrassingly long time to internalize this. The stories executives and managers tell each other is what decides you career trajectory. What is their priority and how will they judge the outcome?

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> your customer is not the company's customer, it's your management chain

Another: some coworkers will have spent so long in large corporations that they've internalized the pathological dynamics of large organizations as universal truths.

Your customer isn't going to decide salaries, promotions, or who gets laid off. Here's your universal truth: focus on the person whose decision affects your outcome. If you work for people that will see and reward your focus on the user, that's great, keep it up.

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