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Nobody else has brought up the elephant in the room, so I will.

OP: Your Substack is called "Thoguhts" and not "Thoughts" -- is this entirely because someone else is squatting on thoughts.substack.com? Or is there some additional "deeper" significance to the obvious mis-spelling?

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the word seems to be a bit like like yoghurt - and a thought is kind of like a yoghurt culture in that it's formed of a lot of invisible entities (in the case of yoghurt, billions of microorganisms in probiotics, in the case of thoughts, the human brain has billions of neurons)

I think its a delightful name for a blog!

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